The Venturi brand identity has been designed around the metaphor of the homonymous physical effect, for which fluids, such as wind and water, accelerate while losing pressure. It is used as a metaphor to explain how the company helps its clients to grow their businesses. Particular attention has been given to the colors, resulting in 7 different shades of blue, and to the illustrations which, along with the typography, enhance the tone of voice of the firm: confident and genuine yet human and likable.