UnderJeans
Men's underware
Rather than designing a symbol that would have only reiterated the meaning of an already descriptive name, this design pushed the aesthetic of the word itself, leveraging the even number of types and the mirroring letters “N” and “E”. The result is a logo that speaks about fit, quality, and perfection in a street-fashionable way.
In addition, we proposed a new way to communicate the product, editing pictures by Damon Dahlen of The Huffington Post, where men wearing briefs casually do the things they would normally do in jeans.
Brief
Design of a new logo easy to be used on the waistband of the underwears.
Assets from Client
Brand's Name | Tagline
Days
5
Aukera
Synthetic Diamond Jewelry
This new brand was lacking in a fully developed visual language, with just a logo and a preliminary/basic photo shoot. So two weeks before the public debut, we made the most out of them by creating a picture filter and unorthodox usage of the logo's typeface.
Justifying the paragraphs, scattering words like points of light, like diamonds on a body, created a dramatic effect that highlights the products, while setting a distinctive avant-garde visual style
Brief
Set visual tonality of the brand' for its launch event.
Assets from Client
Logo | Photo Shots | Copy
Days
5
The Sleep Company
SmartGrid Mattresses
To generate curiosity and awareness about the company, we ideated a guerrilla marketing campaign based on the fact that since the arrival of these revolutionary mattresses, customers are not counting on sheep anymore to fall asleep.
So blue fiberglass sheep can be found on the lose around Bangalore, and scanning the QR code they carry, you can benefit discounts and offers like free "sheepping".
Brief
Design temporary units for brand's visibility and engagement, to be placed in public spaces.
Assets from Client
Logo | Brand Color
Days
2
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